I've sharpened my craft in fast-paced agencies, excelled in merging design with business strategy at Fjord, and recently led product delivery at Spotify.
In-house Design Leadership
5 years at Spotify
New Home Feed
Audiobooks
Smart Shuffle
Podcasts
Your Library
Design Consultancy
5 years at Fjord
Scania
Škoda
Garanti Bank
Turkiye Is Bank
Etisalat
Turkish Airlines
Craft Excellence
5 years in Agencies
Sony Playstation
Nike
Ikea
Ballentine's
LIST OF WORK
Spotify
2019 - 2024
2022 - appointed Design Director for the Personalisation team, leading Home and Search with a focus on recommendations and content programming and a specialization in Machine Learning design.
2020 - promoted to Senior Manager and managed the podcast and eventually audiobook design teams responsible for evolving the Spotify core experience into an audio-first platform.
2019 - joined Spotify as a Design Manager in the Core Experience team with a focus on Your Library and Playlists.
🚀 SHIPPED PRODUCTS 2019 - 2024
FJORD
2014 - 2019
2017 - Team Lead for Service Design, Stockholm - led client innovation projects
2016 - Service Design Lead, Berlin - delivered service & interface design excellence.
2015 - Service Design Lead, Istanbul - managed project quality and client relations.
2014 - Senior Visual Designer, Istanbul - led visual design initiatives within UX team.
Scania, Concept testing
Isbank, Mobile App
Škoda E-commerce Redesign
🌟 HIGHLIGHTS 2014 - 2019
Mobility Marketplace
I led innovation team to expand Scania GO into new markets, conducted ideation and prototyping sprints in São Paulo for market fit assessment.
2018
Stockholm
Design Lead at Škoda Innovation Studio: Revamped e-Commerce, pioneered service-driven models from car ownership to sharing
2017
Berlin
Carnival Cruise Lines
I led contextual inquiry for cruise ship guest experience, helping the team to shape a service-design strategy informed by client, staff, and customer realities.
2017
San Francisco
Etisalat Design Studio
I helped build an in-house design team in Dubai to help Etisalat innovate and develop faster.
2016
Dubai, Helsinki
Revamped Isbank's Intranet into a seamless digital workplace, enhancing workflows, boosting employee productivity, and elevating customer service.
2015
Ist.
Garanti Bank App
Visual design of Garanti Bank's award-winning mobile app- improved navigation and added elegant and intuitive design flows for essential banking functions.
2014
Istanbul
Turkish Airlines App
Visual design of Turkish Airlines website and mobile app, working as design point of contact between HUGE London and Fjord / Accenture Interactive.
2014
Istanbul
Other Highlights
2008 - 2014
