The Opportunity Algorithm How can a company uncover and prioritize the most promising new product and service opportunities? Executives struggle with this question every day—and outcome-based research offers a surprisingly simple answer. The best opportunities spring from those desired outcomes that are important to customers but are not satisfied by existing products and services. Selecting the richest areas of opportunity from a long list of desired outcomes is critical, since chasing after less promisin

Source: Turn Customer Input into Innovation