It’s important to bring design into a project early, before the team settles on a solution, so they can truly explore the needs of the users. Yet, when we would propose this, we’d get these funny looks. Why should we care about the design that early? We haven’t even figured out what we’re doing yet? They’d always push back and tell us to come back later, when it was time for design to clean things up. That’s been the fight for decades. We’ve spent so much time trying to get the laypeople to try to think abo

Source: Shh! Don’t Tell Them There’s No Magic In Design Thinking