The Opportunity Algorithm How can a company uncover and prioritize the most promising new product and service opportunities? Executives struggle with this question every day—and outcome-based research offers a surprisingly simple answer. The best opportunities spring from those desired outcomes that are important to customers but are not satisfied by existing products and services. Selecting the richest areas of opportunity from a long list of desired outcomes is critical, since chasing after less promisin
Effective digital transformation requires adapting of strong engineering culture and shifting from technology-driven to customer-need-driven technology decisions. An engineering culture assumes ongoing exploration of the latest advancements in technology, experimentation with various ways to apply new technology to solve problems, and having a stable process to regularly and quickly deploy winning ideas.