Turn Customer Input into Innovation

The Opportunity Algorithm How can a company uncover and prioritize the most promising new product and service opportunities? Executives struggle with this question every day—and outcome-based research offers a surprisingly simple answer. The best opportunities spring...

A Digital Transformation Toolkit

Effective digital transformation requires adapting of strong engineering culture and shifting from technology-driven to customer-need-driven technology decisions. An engineering culture assumes ongoing exploration of the latest advancements in technology,...