Yaprak Gültay is a recognized visual communications designer, currently working as a Service Design Lead in Fjord, Design and Innovation from Accenture Interactive. Her approach blends design thinking and service design methodologies to bring human-centric digital experiences to life.

She started her career in 2007 and she founded her own design studio, Groar Studios in 2009. She was co-founder of Astronaut Art Space for kids, designing with kids for kids. She is a jury member for the Digital Craft Lions for Cannes International Festival of Creativity – a new category for 2016 – that recognizes technological artistry, impeccable design, masterful execution and outstanding user experience in digital environments.

She is a hands-on designer, a driver of creative thought leadership and has been a creative force behind the work for notable clients, including Hilton Honors, IKEA, Kraft Foods, Nike, Etisalat, Garanti, Vodafone and Sony Playstation.